La historia de la marca Levi’s | Pantalones Vaqueros

En 1853, Levi Strauss fundó su Levi Strauss 4 Co. (LSCO.) en San Francisco, una ciudad azotada por la Fiebre del Oro.

El 20 de mayo de 1873 Strauss obtuvó, junto con el sastre de Nevada Jacob Davis, la patente para usar remaches de cobre en los pantalones de trabajo de los hombres.
Esta fecha se considera el nacimiento oficial de los “jeans azules”.

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